Our mission

Our mission is to offer a trustworthy digital space that reflects both values and style.
Environmental change is becoming a more pressing issue these past years as we have seen the terrible consequences of climate change. This issue has gained the attention of worldwide policymakers such as the United Nations.
Making changes in our daily lives has become a must and theses changes can come through our consumption of fashion. 
Moreover, the Rana Plaza disaster was a wake up call for a number of people. The victims that were working for huge fashion brands were simply not treated and protected with basic human rights. 
We believe that fashion has to adapt to these issues we are facing. We believe there is still a lack of outlets that provide the consumer with information and inspiration that allow to make better choices without giving up their expectations of stylish and quality products. That's where we see our role, bringing you a platform to shop and learn with values in mind.