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SWITZERLAND

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STORY

“WE CAN SEND PEOPLE TO THE MOON. CAN IT BE SO DIFFICULT TO MAKE LUXURY DESIGNERWEAR THAT DOESN’T NEED TO BE CARED FOR LIKE A SMALL CHILD?”
For APPAREAL founder Olesya, wearing great looking clothes was always an important part of her life. It was certainly an important part of her career in marketing at Olay Skincare where she felt under pressure to look picture perfect every day. Looking good gave her that boost of inner confidence and avoided her feeling inferior among peers.

At the same time, Olesya was a working mum to a 5 year-old daughter, and the combination of fashionista, career and parenting meant that time, naturally, was on the limited side. So, as she rushed to get dressed in the morning, or for an evening event, it was always with great disappointment that she couldn’t choose her favourite dresses as they were waiting patiently to be ironed or taken to the dry cleaner. Or, tantalisingly, a dress might be ready but no matching jacket was! It just so happens that Olesya trained as a rocket scientist, and was able to dream a little bit further into outer space. She refused to accept that humanity could build rocket engines, yet couldn’t invent luxury designerwear that could be washed as effortlessly as a basic T-shirt, and hung to dry to leave no creases. In fact, why not dresses and coats and jackets too? And all matching together.

So Olesya embarked on her quest to find out how to make fabrics to turn her dream into reality. She spent two years travelling to exhibitions around the world and to weavers all across Italy. She discovered that techniques to make high-tech fabrics for sports and car interiors could be reapplied to beautiful looking textiles, often with exciting new textures that opened up a world of design possibilities. Wanting to go further, and being passionate about sustainability as well as quality, Olesya continued her research to find impeccable eco-friendly fur and leather alternatives, hunting down solar-power-panelled fabric suppliers and even sourcing recycled fabric where she could.

Armed with her secret fabric formulas, Olesya then worked with world-renowned Italian ateliers who would reimagine her designs as part of an accessible collection. Here, her combined fashion-passion and scientific-mindset imposed demanding levels of precision on tailoring and cut. She instinctively knew that the flattering cut, the one that makes you look 3 kilos slimmer and 3 cm taller, is what makes women like her feel comfortable and feminine in their own bodies and confident in any situation. It was essential to make it just right, no matter the extra time it took to figure it out. And so APPAREAL was born. Olesya left her office job and fully dedicated herself to her mission; that no woman ever feels under-dressed because she didn’t have time to iron or pop into the dry cleaner. Her goal is to make sure you have a spring in your step, and feel your real beautiful self every day, not just on special occasions. Because when you feel inspired you are more daring, you feel more fulfilled, you go after what you want, you feel happier and you make others a little happier too.
APPAREAL. Real, wearable, luxury fashion. Not harming the planet. Now women really can have it all.

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VALUES

Mission, Purpose and Principles

We empower people to perform at their best, by bringing them clothes that Look amazing, and stay that way all day
Give the same comfort and freedom as sports clothes
Are always available ‘Wash like a t-shirt’, ‘Wash.Hang.Wear’, GenerationGO
We want to leave this earth better for future generations
We are an ethical brand on a sustainable mission
We want to use only recycled and recyclable fabrics
We want to produce in ethical manufacturers with certified working conditions
We want to end toxic dry-cleaning
We want to be carbon neutral
We do no harm to animals

We want to create a better world for tomorrow, not just in our products, which is why
We celebrate the wonderful differences in gender, race, religion and sexuality
We do not tolerate discrimination
We have fun and live life to the full because it is the greatest gift to have receive
Our employees are our strength and our future. They
Are challenging the norms if needs to be done for good and do what’s right at all times, even when they are the only voice in a crowd
Further our mission, because they live and breathe it themselves
Continually challenge themselves and others, in body and mind

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SUSTAINABILITY

Why is APPAREAL sustainable? Today,

- 100% of APPAREAL items are made with RECYCLED FABRICS. Made from plastic bottles, fishing nets and other post-consumer waste. We use recycled cotton made from left-overs of cotton in the factories.
- 100% of APPAREAL items are ETHICALLY MADE IN EUROPE in audited factories.
- 100% of APPAREAL items are WASHABLE allowing people to avoid toxic dry cleaning.
- 100% of APPAREAL items are NON-IRON so we save electricity.
- 100% of APPAREAL items are #30wears proofed, tested by an independent 3rd party for Copenhagen Fashion Summit
- APPAREAL is offering FREE CO2 neutral shipping and returns for clients shopping at www.appareal.com

APPAREAL is an Eco-Age Certified brand. 

APPAREAL was featured in the United Nations Stand in Olympia London as one of the brands selected to promote Conscious Fashion Campaign during Pure London Trade Show, 2019.
The easy-care nature of our garments is fundamental to our sustainability mission.
In the first place, it eliminates the need for toxic dry cleaning, which is a topic that we feel passionate about, but is rarely tackled by the fashion industry. Chemical pollution from dry cleaning drains into rivers and streams, subsequently destroying marine habitats as well as being carcinogenic (cancer-causing) among humans.
Our eco-fur and eco-leather are easy to mistake for the real thing, but are machine washable, sustainable alternatives to notoriously un-animal-friendly high fashion.
Additionally, by making it easy to care for our garments, we can use them for longer. One of the world's largest manufacturers of fabric care products, washed APPAREAL dresses 35 times in their laboratories, and they remained looking like new, enabling us to surpass #30wears
And vitally, we source as much fabric as we can from sustainable solar-panel-powered fabric suppliers, using recycled fabrics—like those made using yarn from regenerated fishing nets—wherever possible to minimise our carbon footprint.
All fabrics we use are Oeko-Tex certified, sourced and sewn together in Europe.

Eco-Age

APPAREAL is an Eco-Age Certified brand.

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Conscious Fashion Campaign

APPAREAL was featured in the United Nations Stand in Olympia London as one of the brands selected to promote Conscious Fashion Campaign during Pure London Trade Show, 2019.

FREE CO2 Shipping

APPAREAL is offering FREE CO2 neutral shipping 

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Oeko-Tex certified

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THE FOUNDER

Olesya trained as a rocket scientist, and was able to dream a little bit further into outer space. She refused to accept that humanity could build rocket engines, yet couldn’t invent luxury designerwear that could be washed as effortlessly as a basic T-shirt, and hung to dry to leave no creases. In fact, why not dresses and coats and jackets too? And all matching together.

So Olesya embarked on her quest to find out how to make fabrics to turn her dream into reality. She spent two years travelling to exhibitions around the world and to weavers all across Italy. She discovered that techniques to make high-tech fabrics for sports and car interiors could be reapplied to beautiful looking textiles, often with exciting new textures that opened up a world of design possibilities. Wanting to go further, and being passionate about sustainability as well as quality, Olesya continued her research to find impeccable eco-friendly fur and leather alternatives, hunting down solar-power-panelled fabric suppliers and even sourcing recycled fabric where she could.

Armed with her secret fabric formulas, Olesya then worked with world-renowned Italian ateliers who would reimagine her designs as part of an accessible collection. Here, her combined fashion-passion and scientific-mindset imposed demanding levels of precision on tailoring and cut. She instinctively knew that the flattering cut, the one that makes you look 3 kilos slimmer and 3 cm taller, is what makes women like her feel comfortable and feminine in their own bodies and confident in any situation. It was essential to make it just right, no matter the extra time it took to figure it out. 

«We empower people to perform at their best, by bringing them clothes that
Look amazing, and stay that way all day»