Two multi-passionate entrepreneurs, one city, one vision, one love for water.
kaio swim was founded in March 2019 by two female entrepreneurs, Joanna and Chollada, who shared the same vision of creating a sustainable swimwear collection for women. The company is located in Schaffhausen, where the idea originated.
Joanna, spent most of her childhood in Swiss swimming pools before discovering a passion for freediving and the underwater world. Water always attracted her and it is where she feels pure joy and inner peace, being one with the element.
Inspired by the seaside lifestyle of her childhood, Chollada feels a unique attraction to natural water bodies. Being by the sea or spending her time next to the Rhein river in Schaffhausen, the city where she lives today, gives a special sensation of relaxation and mindfulness to her spirit.
“For many years, we worked in an International Corporation where I (Chollada) was leading mainly marketing and business development projects and Joanna was working in the sustainable development area. Funnily, we only met after having both left the company, and to our surprise, how much of the same visions and values we share! We decided to enter this amazing journey together and our business relationship grew to become friendship.”
We are very proud of our PURE collection. It is made in Italy, close to Como, by a family-run manufacture. We visit the site regularly and closely monitored the process from prototyping to final production. The fabric used for these pieces is made of ECONYL®, 100% regenerated nylon fibre from fishnets and other nylon waste. This waste is recovered from ocean and landfills and is transformed, by a company in Italy, into ECONYL® regenerated nylon, contributing to the reduction of plastics landing in the environment and the use of crude oil for its production. And since this recycling process could be repeated indefinitely, we would dream to close the loop and recover it from our used swimsuits.
The PURE collection fabric is of the highest quality, which will satisfy both swimmers in search of a long-lasting product and women looking for enhanced support and hold.
«The fabric used for these pieces is made of ECONYL®, 100% regenerated nylon fibre from fishnets and other nylon waste.»
At kaio, we are committed to work towards sustainability. It is a journey, but our goal is clear – to be more sustainable than today.
- PEOPLE - We respect the people we work with and care for their welfare.
- SLOW FASHION - We do not follow seasonal trends and keep our collections small.
- BEAUTY - We celebrate womanhood and seek to contribute to women's empowerment.
- TRANSPARENCY - We share our progress and acknowledge our weaknesses.
- MATERIAL - We use materials that respect the planet and your body.
- WASTE - We minimize production waste and strive to make our collections circular.