Webzine

  Written by Nora Sohns According to figures from the United Nations Environment Programme (UNEP), it takes 3,781 liters of water to make a pair of jeans. From the production of cotton to the delivery of the final product in stores, it is now clearer than ever that the fashion industry faces very demanding challenges along all three pillars of sustainability: economic, environmental, and social. Besides making intense use of chemical products and natural resources, the fashion industry experienced a dramatic relocation of factories towards the Far East, in the past twenty years. The search by brands for lower production...

Sustainability is becoming a trend and we are getting flooded with information from all around. Brands are advertising sustainable products and movements are taking action. But how to place yourself in this evolution of mentalities. How to start? and more particularly where to start? It’s like trying to stick to a new habit, we want to change everything right away but the key is to start slow and take little steps. As Martin Luther King said “you don't have to see the whole staircase, just take the first step”. And this applies for many things in life. So how to start...

In order to celebrate Summer and the countdown to the opening of our online shop, we launched a giveaway with great prizes!! For this contest we are collaborating with the excellent kaio swim, a Swiss sustainable swimwear collection for women. The brand is the perfect mix between sustainability and elegance, originality and innovation. Their collection is made from ECONYL® fiber, 100% regenerated nylon fibre from fishnets and other nylon waste. Their philosophy is about transparency, minimizing production waste, using materials that respect the planet and your body, celebrating womanhood and not following seasonal trends. Their swimwear are exactly what you...

Written by Pauliina Rasi, www.pauliinarasi.com When you want to make sustainable fashion choices, should you also go vegan? Here’s our take on the question.  Making sustainable fashion choices seems simple on the surface. Buying less, second-hand whenever possible and wearing the same items as long as possible. Right? But the deeper we dive in, the more complicated it gets. All the questions of organic and recycled materials, fair trade, local production and animal rights kick in. And the question rises, should I do something more? Am I a hypocrite, if I claim to support sustainable fashion but still eat an occasional grilled...